2016-17 Highlights

Fall Quarter

Marketing Association Kick-Off & Etiquette Sessions – September 27th & October 1st, 2016

All new MA members who were planning to attend MA’s recruiting events gathered in our Kick-off night to hear more about the MA’s upcoming events, meet the board (and learn how they could be involved through the various director positions) and get a copy of the exclusive “So You Want to Be a Marketer?” handbook — a.k.a. the marketing recruiting manual.

Digital Marketing 101 Session – October 26th, 2016

MA members had the opportunity to attend a Digital Marketing 101 session led by BLITZ, a full-service digital ad agency located in LA. They learnt about basic digital marketing terminology, reviewed the high-level pros & cons of each digital channel, and analyzed a real life client strategy/case study that BLITZ was responsible for developing and executing.

Elite 8 Case Competition, Nov 5-6th, 2016

5 members of the Marketing Association represented Anderson at the Elite 8 case competition in Minnesota and won 3rd place! After spending about 24 hours locked in a windowless room, our team of Kathryn Corcoran, Jen Ju, Anita Raheja, Karen Lin and Rebecca Hilton presented their ideas to a panel of judges and took home a sweet trophy.

Fall Career Night – Nov 10th, 2016

Anderson marketers took on brand management, innovation in marketing roles, and roundtable discussions with recruiters and alumni at our annual Fall Career Night.

Thanks to our corporate sponsors and attendees from Clorox, E&J Gallo Winery, General Mills, Mattel, and Nestle for joining us and sharing about MBA opportunities in the traditional and emerging fields of marketing within their respective organizations.

Cross Club Collaboration – Careers in Marketing, November 15th, 2016

This event marked a night of relaxed peer networking session for 1st year MA members who were interested in exploring various marketing functions within different industries. Our Anderson 2nd year representatives spent time to share their experiences and internship recruiting advice during the panel & reception.